Felt Friends — Natural Wool Dog Toys

Meet the Felt Friends: tiny characters with big personalities, lovingly handmade from natural wool felt and stuffed with sustainable jute. Inside each one? A secret squeaker—because every hero needs a hidden superpower.

These toys aren’t just cute; they’re eco-friendly sidekicks for pups who care about the planet (or at least pretend to). Coloured using vegetable dyes and double stitched for extra toughness, they’re ready for tug battles, zoomies, and slobbery snuggles.

And when their adventure finally comes to an end? They can be composted, returning to the earth like the good little nature spirits they are.

Because kindness matters, a percentage of every toy sold is donated to Australian wildlife charities—so your pup’s playtime helps protect real-life furry friends.

Why dogs adore them

• Natural wool felt that’s soft on teeth and gentle on gums

• Sustainable jute stuffing with a sneaky squeaker

• Tough double-stitched seams for enthusiastic chewers

• Non-toxic and coloured with vegetable dyes

• Compostable at end of life — good for pups and the planet

• Every toy helps support Australian wildlife